On the flip side, the show was also poised to benefit in ratings, as this collaboration exposed it to Tinder’s 50 million user base.
For anyone who’s tried online dating, finding common interests among a group of strangers sorted by geographical location, astrological sign or alma mater is akin to finding a needle in a haystack.
So when launched Meet at Starbucks, it was a match made in native advertising heaven.
Related: “Make people understand the value of native advertising” Users first indicate via a Starbucks badge their love for a good cup o’ joe and then proceed to instantly send another member a coffee date invite with the simple click of a button.
Well, besides helping users find their ideal matches, they all likely employ native advertising in one form or another.
At its core, native advertising can be defined as digital ads that match the environment of a website or an app, and offer a logical content extension of the ecosystem on which they appear.
Be it dating brands, or companies from myriad other industries, the primary payoff when it comes to native advertising is the engagement opportunity it offers.
If there’s one area in which native advertising reigns supreme, it’s adapting to its environment and blending in.The site matched me at 99% with a guy who started a conversation with me the day after I have registered. We matched 100%, nervously I paid the subscription. Through MGID’s native campaign on its behalf, Anastasia Date’s page views averaged 23 per session.As we saw while working with Anastasiadate, native advertising can be an extremely effective way for dating brands to grow their audiences and generate leads.